Female Players Reign Supreme in Casual Online Games March 2, 2010
Posted by scuscu in : Computer Games , add a commentFrom: RL-Field ingo online games offer opportunities for women of all ages in the fun, AI and the advertisers candidate noted. In fact, a study led by game industry research firm DFC Intelligence shows that advertisers spent nearly 150 million U.S. dollars for space on the side of casual games or games to buy in 2006, from $ 74 million in 2002. What aos behind this change? Advertisers recognize that the audience of casual online games is extended to all genders and all age groups. Research shows that these players spend more time online and consume less of the traditional media. Companies to ignore this area, which is a crucial opportunity to reach their target audience and miss Aore at their busiest. Online games to win AgesCasual women of all online gaming sites can continue to attract a growing number of female players Aot Mind bending puzzles and strategy games to get enough. While the total female online gaming audience in August 2008 rose 27 percent from last year to nearly 43 million visitors, the number of female players between the ages of 12-24 and 55-64 segments grew at a rate much faster, in his 2008 study by comScore reports an audience of online gaming. This represents a significant opportunity for advertisers who have tried mainly for the electronics industry as an arena to reach the young men. The increased interest in online gaming in girls and adult women are encouraged to move more of their marketing budget to ads in free online games. Aos and brands not only retailers that make the move. Many advertisers to reach customers now have the pharmaceutical online game portal as a platform for female consumers. What aos addition, the online gaming industry to the trend of development of gaming content, portals and Web sites that are targeted against the interests of a female audience vocation. This strategy ensures that the popularity of casual games online for women of all ages continue to skyrocket in the coming years. A passion for casual online GamesNot only millions of women who play online casual games, these women are dedicated players. Adult women are almost twice as likely as men to play on PC-20 hours per week spent playing, reports the Consumer Electronics Association (CEA). In fact, shows a survey conducted by Slingo, a digital interactive entertainment software, and pioneers in the field of casual games, that nearly half of all visitors Slingo. Play casual games portal com seven days a week. Most of the respondents said they are playing different games in one sitting (71. 6%) and from a particular game, more than five times in a row (61. 1%). What does this mean for advertisers? Casual online gaming sites are among the tacky entertainment sites on the web. By exploiting this highly committed audience, the customer can connect with consumers in touch easier than other advertising platforms on which the message is often ignored. There are also a variety of innovative advertising formats in the online gaming space. In addition to rich media and traditional banner ads, some sites offer online casual game in-game advertising, sponsorship, competitions or branded Äúadvergames, AU. These formats to further strengthen the commitment of the brand advertising, which buys a tangible return on investment for advertisers as compared with traditional media. The Takeaway: A fast-growing, more female audience is on casual gaming sites online to meet with like-minded people, will enter new friendships and have fun together too. Advertisers and media planners have to win big with the purchase of space in these destinations in the online game. On Article SlingoThis of Slingo provided. com, a leading online destination for people who love to play, win prizes and entertainment. In fact, to be played 1 in 20 people in the United States Slingo online. Slingo The site offers a free original online games, downloadable games and contests with cash, and a social networking community for gamers. For more information, please visit http://www. Slingo. com /.